República is primarily about successful communications and inherently about relationships. By working in partnership with our clients, República combines bulletproof strategy with out-of-the-box thinking to obtain relevant and distinctive results.

Founded by Jorge A. Plasencia and Luis Casamayor, República is a destination for those in search of creative minds, a clear voice, identity and insight. Plasencia, formerly an executive at Univision, and Casamayor, the founder and creative mind behind Cosmyk Group, established a new nation, República.

Sedano's Supermarkets Launches New Campaign Featuring The Sedano's Customer

August 6, 2008, 12:58 pm

Sedano’s Supermarkets, the number one Hispanic retailer in the United States, today announced that it has kicked off its rebranding efforts with new television and radio commercials that began airing today. The campaign, created and developed by República, Sedano’s new agency-of-record, makes the Sedano’s customer the star. The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.

The first two commercials feature two Miami residents, Amanda and Rolando, both of which state that they enjoy shopping at Sedano’s because it offers the best quality products at the best prices. When asked, “Why do you shop at Sedano’s?” Amanda replies, “Because I’m searchingfor the best deals and I always find them at Sedano’s.” Rolando’s response,“Because for me, they have the best products of the freshest and highest quality. Sedano’s always has the best deals.”

“The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding customer base. It’s the first step in the new branding initiative for Sedano’s Supermarkets,” said Javier Herrán, Director of Marketing, Sedano’s Supermarkets.

“We are very excited to launch this new advertising campaign for Sedano’s,” stated Jorge A.Plasencia, República’s Chairman and CEO. “The new spots cherish the rich history of the brand, yet invite new customers to experience the many offerings unique to Sedano’s,” added Plasencia.

About Sedano’s Supermarkets

Founded in Hialeah,Florida in 1962 by the Guerra and Herrán families, Sedano’s Supermarkets has grown to become the number one Hispanic retailer in the United States. Sedano’s Supermarkets caters to the South Florida community with over 2,500 employeesand 30 locations in Miami-Dade, Broward and Palm Beach counties. As the largest independently-owned Hispanic supermarket chain, Sedano’s Supermarkets is known for its excellent customer service, ethnic product offerings and competitive prices.

About República

Founded in Miami in2006, by Jorge A. Plasencia and Luis Casamayor, República is an integrated branding, advertising, communications and interactive company. Agency clientsinclude: Walt Disney World, Burger King Corporation, The Nielsen Company, National Council of La Raza, PepsiCo, Adrienne Arsht, Miami WorldCenter, CARE International, TotalBank, Cyloop.com, and Academica.

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